Speechwriting

                  "It usually takes more than three weeks to prepare a good impromptu speech."

                                                                                                                               --Mark Twain

            A great speech is one of the most powerful uses of language to move people.

            A great speech can advance the speaker's strategic purposes.

            A great speech is visionary...persuasive...and remembered.

    How IdeaGenesis Can Help

            A speech, a presentation or formal testimony is a collaboration among speaker, writer or writers and, when required, graphic designer. To serve a strategic purpose, it must be based on solid research, sound strategic thinking, compelling ideas and logic, audience-appropriate language and images, and the authentic passion of the speaker.

 

 

        IdeaGenesis has a structured approach to understanding clients' business, goals and strategy and its general approach to its key publics, as well as the audience of the current speech or presentation. It has experience in conducting the research needed to support a speaker.

 

 

 

        IdeaGenesis or its principal has prepared keynote speeches for CEOs and other senior business executives, volunteer leaders of not-for-profit organizations and high-ranking federal administrators. Its experience includes scripting audiovisual, video and multimedia presentations for executives, including financial presentations; coordinated presentations by multiple executives for small or arena-sized audiences; and local, state and federal legislative or regulatory hearing testimony for executives and volunteer advocates.

        IdeaGenesis works to understand an individual client speaker's passions and style through directly observed, video- or audiotaped examples of the client's speaking, reinforced if possible through direct conversation in person or by telephone. We believe effective collaboration requires a shared understanding of all the speaker's objectives for the speech, presentation or testimony.

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Copyright © 2003 IdeaGenesis
Last modified: 01/21/03