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Other Writing and Editing The Big PictureTo be strategic, all uses of language must be faithful to the strategy they serve. To be effective, they must get through to their intended audiences. Strategic writers or editors are passionate about ensuring that both imperatives infuse every detail of the work. Such a commitment to the big picture is the IdeaGenesis standard.How IdeaGenesis Can HelpIdeaGenesis has experience applying language to strategic uses in a wide variety of communication media in the following broad areas:
Vision and mission statements Business plans Communication or marketing plans Positioning statements
Annual reports Capabilities publications AV, video or multimedia presentations
Issues white papers or positions Issues advertisements Ghost-written bylined articles
Science or technology for laypersons Finance for laypersons IdeaGenesis collaborates as appropriate with experts in law, finance and economics, science or technology, specialized constituencies, and with graphic designers, audio, video or multimedia producers to ensure the authenticity of message and its consistency with supporting graphics, sound or motion.
For more specific requests, contact info@ideagenesis.com or use the form at IdeaMeld |
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